Friday, April 27, 2012


WHAT IT IS: It is a nutrition guide for the workout plan Insanity.
FUNCTION: To create interest for the person working out to follow the eating schedule and plan.
WHERE I SAW IT: It came with the instructional dvd package included.
STYLE: Clean, organized, grid-like style that shows a basic but interesting look at the diet plan. Its simple design also makes it easier for the reader to understand the step by step instructions on the inside.
QUALITY: Great quality, very nice picture quality with the simple sleek layout.

Monday, April 16, 2012

Fresher Than Fresh

What It is: A package design of a top selling bubble gum brand named Wrigley's.
Function: It is a small, highly portable, package of gum that you can take anywhere. Always giving you the option of fresh breath.
Design & typography: The design of the package creates a image telling the consumer that this gum will in fact make your breath fresher. The cold snowflakes and the mountain tops send that message of just how fresh your mouth could be by just tearing off the package and chewing up one of those pieces. It even tells how fresh the gum actually is, using fresh in the label itself. Also, uses a nice type with sharp edges and a shadowed lining, making the name pop.
Quality: Uses detail to explain what is contained in the packaging. Noted- Small hints of the snowflakes and mountain peaks.
What Attracted you to the piece: I just wanted the freshest breath I could possibly get and by looking at different gum packages i decided that my best chance would be with the winter freshness of Wrigley's.

Monday, April 2, 2012


WHAT IT IS: Advertisement that I found from my hometown Robinson.
FUNCTION: To attract people to the Budweiser product, by using a deer and trying to connect with a certain group of people.
WHERE I SAW IT: I actually picked it up from a liquor store there, the manager sold it to me for five bucks.
DESIGN & TYPOGRAPHY: Design is simple, it uses to connections with hunting, sights down a scope and a nice whitetail deer. Budweiser used it original symbol with the kings hat and elegant font.
QUALITY: I loved the quality of this piece, It was done with a screen press. Three layers for the orange, white, and black.
ATTRACTIONS: Well I am a hunter so of course this advertisement was going to appeal to me. There isn't much of anything that is better than liquor and firearms right?